Source: Nike News


EQUALITY represents Nike’s belief that sport brings people together like nothing else.


In Nike's newest EQUALITY film, LeBron James speaks about how sport brings people together like no other.

Nike has a long history of speaking up for causes that reflect its values. That continues today with EQUALITY, Nike’s ongoing effort to encourage people to take the fairness and respect they see in sport and translate them off the field.

The EQUALITY initiative is centered on using the power of sport to inspire people to take action in their communities, with Nike leading by example with its partnerships with world-class organizations dedicated to advancing this work.

Supporting these values, EQUALITY delivers on the brand’s ongoing partnership with MENTOR (the leading national organization in ensuring quality youth mentoring relationships and connecting volunteers to opportunities in their communities) and PeacePlayers International (a global organization focused on bridging divides in communities by developing youth leaders, building relationships and changing perceptions) to drive change within communities.

In 2017, the initiative’s inaugural year, Nike also donated $5 million to numerous organizations that advance equality in communities across the U.S., including MENTOR, PeacePlayers and the Ever Higher Fund.

Nike will continue to encourage people to work for equality by becoming a mentor in their local communities through MENTOR. Learn more or donate at mentoring.org.

PeacePlayers has positively impacted more than 75,000 kids worldwide through a partnership with 260 local community programs, schools and nonprofits. Learn more or donate peaceplayers.org.

To get involved and contribute in other ways, visit equality.nike.com to find out how you can join Nike athletes LeBron James, Michael Bennett, Ibtihaj Muhammad, Megan Repinoe and others in their efforts to support community initiatives across the United States.


Nike Basketball BHM 2018 Collection


Nike BHM product celebrates Black heritage and has historically provided support to the Ever Higher Fund. Nike is proud to support organizations committed to giving African-American youth an opportunity to realize and reach their full potential.


Nike LeBron 15 'BHM'

Championing equality beyond the game, LeBron is a firm believer that the lines of the court aren’t meant to divide, they’re meant to unite. Leveraging the power of sport as a platform for change, LeBron lifts the voices of all who have inspired him, while empowering the next generation to utilize their voices. The LeBron 15 “BHM” celebrates LeBron’s anthemic rallying cry for equality during the ESPYS on July 13th, 2016 and his mission to continually honor the incredible achievements, actions, and progress of those who came before him.

Nike Kyrie 4 'BHM'

Championing equality beyond the game, Kyrie is a firm believer that the lines of the court aren’t meant to divide, they’re meant to unite. Leveraging the power of sport as a platform for change, Kyrie lifts the voices of all who have inspired him, while empowering the next generation to utilize their voices. Detailing equality throughout the shoe, this Kyrie 4 “BHM” celebrates Kyrie’s anthemic rallying cry for equality and his mission to honor the incredible achievements, actions, and progress of those who came before him.

Nike Zoom KD 10 'BHM'

Championing equality beyond the game, KD is a firm believer that the lines of the court aren’t meant to divide, they’re meant to unite. Leveraging the power of sport as a platform for change, KD lifts the voices of all who have inspired him, while empowering the next generation to utilize their voices. Detailing equality throughout the shoe, the KD X “BHM” celebrates KD’s anthemic rallying cry during his MVP speech on May 6th, 2014 for equality and his mission to continually honor the incredible achievements, actions, and progress of those who came before him.