It was written in the stars: The Air Jordan XI ‘Concord’ has become more than a shoe - it’s a testament to greatness, a tribute to supremacy. As Jordan Brand brings back The Grail, the Lab assembles the top of the heap of this era in one sitting.

On this episode of the Lightning Lab, various ‘GOATs’ of their field swap tales that have led them to the pinnacle to success, unfold the benchmarks of becoming a winner, and answer the question: why they stand apart from the rest.

Boom Gonzales says it’s about having the initiative to do more. Jimmy Alapag believes it’s all about dedicating yourself to the grind. Alyssa Valdez utters that confidence is a must. Jason Magbanua expounds that learning is a path that never ends.

They may be from different fields, but they share the same mentality: Stretching yourself past your boundaries is the first step up your indsutry’s Rushmore.

It’s a collective understanding: The Grail, the title of GOAT, all of this - was never given.

#FLOTG