With only a few weeks away from the start of one of the most highly anticipated seasons of basketball in recent memory, Nike officially unveils the first ever Titan x Nike Pop-Up Space, transforming Titan’s flagship location in Bonifacio Global City to a space that promises consumers and basketball fans with the full Nike and Jordan Brand experience all through the holidays. With Nike’s latest innovation in products on full display and creating a seamless link between the brand’s digital and physical platforms, the Titan x Nike Pop-Up Space will celebrate and highlight the game and culture of basketball.

NIKExNBA

Tap In To The Game. Nike’s partnership with the NBA was cemented in June 2015 and officially begins with the 2017-2018 season. Highlighted by the new Nike NBA uniforms, Nike is proud to present the league’s most technically advanced jersey and shorts with NikeConnect technology. Each Nike NBA jersey will have an embedded NFC (Near Field Communication) chip that will launch real-time team and player content such as pregame arrival footage, highlights, and top players’ favorite music playlists– all through your mobile device. Redeem exclusive offers and experiences throughout the season with just one tap.

Nike Basketball

Nike Basketball will introduce key innovations led by a next-generation Nike Flyknit Battle construction in the Nike LeBron 15. LeBron James’ 15th signature shoe will be the most technically advanced shoe of LeBron James’ career– evolved flyknit construction and advanced cushion for the best player in the world.

Jordan Brand

Retro + Performance. As the Retro line turns up the heat around this time of the year, Jordan Brand continues to celebrate the 20-year anniversary of the Jordan XIII and combines premium materials with classic make-ups and design on other iconic retro silhouettes. On the court, the Air Jordan XXXII leads the way for the performance line, kicking off with the ‘Rosso Corsa’ colorway. Inspired by the Air Jordan 2, the newest Jordan signature performance model balances style and innovation through flyknit, premium leather, and tuned-up flight speed technology.

#AirForce1Fridays

One of Nike’s most iconic silhouettes, the Air Force 1 celebrates its 35th anniversary this year. Originally designed by Bruce Kilgore, the Air Force 1 has stood the test of time and is revered by collectors and fans alike as one of the greatest sneakers of all time. To honor the classic sneaker, Nike will drop new Air Force 1 silhouettes every Friday of the season starting October 6. Stay tuned as we celebrate 35 years of Force.

Check out photos of the Titan x Nike Pop-Up Space below and drop by Titan Fort today for the full Nike takeover experience.