Source: Nike.com

Debuting in August 1991, one iconic campaign with Gatorade inspired millions with a cheerful yet simple challenge: “Be Like Mike.” The film tapped into the personal aspirations of every viewer and inspired them to pursue their own greatness through his unrivaled on-court drive, fueled by Gatorade. Now, 26 years later, Gatorade and Jordan Brand come together to celebrate what “Be Like Mike” has come to represent today. What was originally meant as a challenge to be like the greatest of all time now means being your greatest at all times, and a limited edition, flavor-inspired collection featuring the Air Jordan I.

Air Jordan I 'Lemon Lime'

The Air Jordan I 'Lemon Lime' is inspired by the high-voltage hue of the classic Gatorade flavor. The AJI features iconic Wings branding, as well as Gatorade's classic lightening bolt on the heel.

Similar to the other limited edition sneakers in the set, the Air Jordan I 'Lemon Lime' features a transparent outsole allows the Gatorade logo to take center stage.

Air Jordan I 'Orange'

The Air Jordan I 'Orange' from the set is inspired by the classic Citrus Cooler flavor of Gatorade. The sneaker features iconic Wings branding, as well as Gatorade's classic lightening bolt on the heel.

A transparent outsole allows the Gatorade logo to take center stage, while all-over orange gives the Air Jordan I an unmatched aesthetic.

Air Jordan I 'Cool Blue'

The 'Cool Blue' iteration of the Air Jordan I from the collection is inspired by the classic Gatorade flavor. The all-blue AJI features iconic Wings branding, as well as Gatorade's classic lightening bolt on the heel.

A transparent blue outsole allows the Gatorade logo to take center stage, while an all-over blue hue gives the Air Jordan I an unmatched aesthetic.

Air Jordan I 'Grape'

The grape-colored Air Jordan I from the set is inspired by the classic Gatorade flavor. The all-purple sneaker features iconic Wings branding, as well as Gatorade's famous lightening bolt on the heel.

A transparent outsole on this limited edition Air Jordan I allows the Gatorade logo to take center stage, further underscoring the "Be Like Mike" link.


While most advertisements come and go, the spirit of the “Be Like Mike” campaign continues to grow. Over time, trying to “move like him and groove like him” has evolved into much more than just hoop dreams - it’s become a rally to pursue greatness in every form, just like MJ.