Master Innovator.

Whenever anyone thinks of the Kobe sneaker, the first thought that might come to mind is how The Black Mamba did away with high tops and introduced the world to a low-cut basketball shoe, only to swing the opposite way and also introduce the ultra-high silhouette. While that isn’t necessarily false, the true trademark of the Kobe line lies beyond its physical height, it lives and breathes the new heights it conquers every year.

From the Hyperdunk series that he introduced, to the new technologies and advancements every little tweak and adjustment brought onto the signature models that followed.

It’s pretty much basketball tradition at this point: the latest, most cutting-edge, boldest tech in basketball performance makes their debut on the Kobe Signature line.

He may have moved on from buzzer-beaters to Oscar speeches, but the attention to detail, and the desire to always be at the front of the pack when it comes to footwear, has not changed. In his own words, “Different Animal, Same Beast.”

Nothing has changed.
Everything has changed.

Introducing the Nike Kobe AD NXT 360

CUT

Basketball players are constantly cutting and making quick and sharp movements—and their quickness is often complemented by a shoe’s cut. The Nike Kobe AD NXT 360 features more arcing curves to help players make sharper, more accurate cuts both on offense and defense.

CUSHION

Featuring Nike’s latest innovations in cushion, a Lunarlon-REACT drop-in midsole provides a dual-density solution to the demands of support and comfort. The Nike Kobe AD NXT 360 balances Lunarlon foam for a supportive platform while REACT technology creates plush comfort all game long.

360 FLYKNIT

To stay true to the form of one’s foot, a wrap-around Flyknit construction on the Nike Kobe AD NXT 360 provides the player’s foot with a greater connection to the cushion set up and court feel. This innovative way of utilizing Flyknit on a basketball shoe was made to mimic the shape of the foot and create a more seamless fit and enjoyable ride.

The Nike Kobe AD NXT 360 drops today, Mamba Day.

Titan held an RSVP on Tuesday, April 10, 2018.

Congratulations to those who were able to secure their pairs.

For those who missed out, but still took time to read this, click here and see if your attention to detail pays off.

Keep shooting.

Kobe would.

#FLOTG