Source: Nike News

To celebrate the 35th Anniversary of the Air Force 1, Nike has collaborated with visionaries from around the world in celebration of the shoe’s defining colorway, white-white.

Senior Creative Director Nike Sportswear, Lead Designer Al Baik kicked off the project…

“There is no other shoe that connects to sport, music, fashion, art, the street and the city all at the same time. The most ubiquitous Air Force 1 is the white-white. For the 35th anniversary, we selected collaborators who are impacting future generations across culture. Their brief was filtered through the white-white lens. The design brief was to remain classic and recognizable to the Air Force 1 while connecting to each collaborator’s life personally and the fields they represent.”

In the end, Kareem “Biggs” Burke, Errolson Hugh and Travis Scott were three out of the five chosen who all offered their distinct view of the icon. Here’s what they envisioned and how, together with Nike, they brought it to life.

AIR FORCE 1 ’07 ROC-A-FELLA BY KAREEM “BIGGS” BURKE

“It was great timing for us to celebrate the 35th anniversary of the Air Force 1, because we just finished celebrating 20 years of Roc-A-Fella. If you think about Roc-A-Fella, you think about the logo. If you think about sneakers, you think about Air Force 1s. To have our logo on the Air Force 1, is very special to us. Air Force 1s are true to Roc-A-Fella.

The Roc-A-Fella logo means something to all of us. We wear it on our heart. It’s more than just a symbol, it’s about the belief system behind it. It’s loyalty, integrity, relationships, friendships; it’s the brotherhood behind the logo.”

Why Baik’s team was excited to re-release the Air Force 1 ’07 Roc-A-Fella…

“A classic in the world of sneaker culture, the shoe pays homage to the Air Force 1’s roots in New York City. The design is specifically inspired by the OG.”


LUNAR FORCE 1/ACRONYM ‘17 BY ERROLSON HUGH

“At the beginning, when we first were approached by Nike to look at the Lunar Force 1, the first thing we asked ourselves was, 'Why should we do this? What could we possibly bring to the table that Nike doesn't already know how to do?’

In the end, we decided to approach it just like we approach the apparel, which means: Look at a problem, or look at an aspect of the functionality, and see if there's a way we can improve it."

Baik on why the Lunar Force 1/Acronym ‘17 was pivotal…

“Errolson approached the shoe’s functionality and wanted to take the design to a new place. Staying true to the iconic white-white lens, he pushed the design radically forward with his interpretation.”


AIR FORCE 1 LOW TRAVIS SCOTT BY TRAVIS SCOTT

“I looked at the making of this shoe the same way I make an album. I wanted it to tell a story about me. I set the tone to go crazy at my shows. I’m the acid of rap.”

Baik on how they interpreted the performer in the Air Force 1 Low Travis Scott…

“When we first met with Travis, the first thing he said was, ‘I’m the acid of rap.’ It was a prompt to take a classic but then really trip it out. We brought this idea to life by making the binding around the canvas reflective, so when it hits light, it reflects various colors.

At first glance, it’s seemingly one color, but at a different angle, it has layers and depth to it. To mix up the look, the swoosh is Velcro and comes with three different articulations of the Swoosh. Customizable patches are based on his label artwork, and the dubrae is comprised of Travis’ grill.”



Stay tuned to @titan_22 on Instagram for news, updates and release mechanics of the AF-100's Air Force 1 'Roc-a-fella', Lunar Force 1 'Acronym' and Air Force 1 'Travis Scott'.